In the age of online home shopping, smart phone photos just don’t make the cut. Here’s why you need professional real estate pictures when selling a property.
Selling a property – and getting the desired result – is all about striking a balance. You want to sell the home for a profit, but you don’t want to spend heaps on renovations and improvement projects.
For this reason, most savvy sellers find ways to cut corners and improve their home on a budget – painting their homes, repurposing old furniture, and caring for their own garden rather than hiring the job out. While this is a strong strategy, there’s one thing not to skimp on: your real estate photos. That’s because today, enlisting the help of a professional photographer isn’t just a want – it’s a must. Here’s why.
Why DIY costs you in the long run
It wasn’t long ago that self-taken shots or a small portfolio of images were enough to get eyes on your listed property. Times have changed, however, and so has the way people shop for homes.
Today, home buyers are spoiled for choice thanks to the worldwide web. Online, house hunters have access to an almost limitless amount of content, which can make standing out tricky. If your property photos don’t instantly grab a user’s attention, your listing will be overlooked.
3 reasons to opt for professional photos
Still think your smart phone is sufficient? Here are three more reasons to let someone else take the reigns.
1. More engaged buyers
Accompanying your listing with professional photos doesn’t just help you get noticed, it helps you get more genuine interest. According to Market Leader, you have two seconds to grab a buyer’s attention without a photo – and a whopping 20 seconds with one. The more photos you have, the longer people will spend looking at your property online.
2. Higher sale price
Homes with professional pictures can also sell for a substantially higher price. That’s because prospective buyers will automatically assume your home is more valuable and upmarket.
3. Saved time
Even the most adept DIY-ers aren’t professional photographers. By outsourcing this task to someone who knows that they’re doing, you’ll free yourself up to focus on something else, such as redecorating the living room or improving the landscaping. Not only that, but you’ll see a better result by working with someone trained to work with light and angles to make your home look brighter, cleaner and more spacious.
Working with your property manager
Want more property selling tips? Reach out to your Civium property manager. They can help answer any questions you have and offer pointers on how to get your place market-ready.